From digital content to user interfaces, from brand identity to advertising, from event marketing to demand generation, the one constant has to be useful, multipurpose, strategic content that attracts and engages customers and prospects.
That’s where we come in. And here’s how we can help.
Digital Content Strategy
We work with you to define the “why,” “what,” and “how” of your digital content. Whether it’s for an site launch or a complete redesign, a new app or a social media initiative, we bring clarity to the trickiest content conundrums. Our foundational efforts set the stage so you can create effective content that delights your customers, supports your sales and marketing efforts, and tells a cohesive brand story.
Content that’s fluffy and fun might get you attention — but content that’s useful and relevant will get you customers. We assess your target audiences, figure out what matters to them, and create a plan to let you create content that’s both engaging and effective. We also identify the form factors that work best for your message, from video and podcasts to slideshows and white papers.
Brand Voice and Messaging
The personality of your brand comes to life in the way it “talks.” We work side-by-side with branding and advertising teams to define a brand’s tone and voice, develop taglines, and create verbal brand guidelines. We ensure that brand messaging conveys the critical aspects of your brand and remains consistent across all your content distribution channels.
Is your content getting people where they need to go? Are your customers cared for — or confused? What you say, and how you say it, can have a significant impact on your business results by creating conversions, reducing help requests, and fostering customer affinity and loyalty. We’ll help you figure out how to get there.
Coaching and Consistency
Does your writing team need a tune-up? Are you trying to standardize on a particular voice or style? Let us help get everyone on the same page. We work with writers on how to surface core messages, create compelling stories, and create clean, on-point copy. We can help set standards for translation and localization, provide best-practices coaching, and build you an editorial style guide from the ground up.
Great leaders have big ideas that sometimes don’t translate easily to the written or spoken word. We leverage the basics of journalism with interviewing and writing — first to help you distill the messages that resonate with your audience, then to create the end result. Whether it’s a blog post, a company email, or a motivational speech, we bring clarity to any of your communications.
Content Creation and Editing
Yes, we also create content and make customer content better. Our team has produced site content, marketing collateral, email newsletters, metadata, blog posts, tweets, video scripts, speeches, and more. We’re happy to polish client-created content, ghostwrite, and produce bylined articles.